PsychNology Journal, Volume 7, Number 1, 59 – 76

Witnessed Presence and the YUTPA Framework

Caroline Nevejan
Vu University Amsterdam & Amsterdam School for Communication Research, University of Amsterdam, the Netherlands


Abstract 
This paper introduces the notion of witnessed presence arguing that the performative act of witnessing presence is fundamental to dynamics of negotiating trust and truth. As the agency of witnessed presence in mediated presence differs from natural presence orchestration between natural and mediated presences is needed. The YUTPA framework, introduced in this paper, depicts 4 dimensions to define witnessed presence: time, place, action and relation. This framework also provides a context for design of trust in products and services, as illustrated for a number of illustrative scenarios. 


Keywords: witnessed presence, time, place, action, relation, YUTPA, responsibility, social structures, performitivity, ethics, emotions, design.

Cite as: 
Nevejan,C. (2009). Witnessed Presence and the YUTPA framework. PsychNology Journal, 7(1), 59 – 76. Retrieved [month] [day], [year], from www.psychnology.org. 

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