PsychNology Journal, Volume 10, Number 2, 117 – 139
Situated Techno-Cools: factors that contribute to making technology cool in a given context of use
Alma Leora Culén, Andrea Alessandro Gasparini
University of Oslo, Norway
The concept “cool”, as it applies to technological products, is discussed in this paper. We offer a model showing how different factors in situated use of techno-cools affect the perception of coolness. The model is discussed using a case of the iPad in educational use. The case is grounded in our experience from four case studies related to introduction of the iPad as a cool educational tool in two elementary schools, a high school, and a university. The space between iPad’s coolness as a device and factors influencing that coolness in education, such as mastery, usefulness, added value, self-presentation and identity, novelty and fun, was studied. The age of participants was a determining factor for what subset of these was making the iPads cool at school. Tween students considered self-presentation, fun and novelty as the most important factors. For older students the important ones were usefulness, added value and mastery.
KEYWORDS: Cool, situated cool, techno-cool model, iPad
Culén A. L., Gasparini A. A.(2012). Situated Techno-Cools: factors that contribute to making technology cool in a given context of use. PsychNology Journal, 10(2), 117 - 139. Retrieved [month] [day], [year], from www.psychnology.org.
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