PsychNology Journal, Volume 10, Number 2, 117 – 139

Situated Techno-Cools: factors that contribute to making technology cool in a given context of use

Alma Leora Culén, Andrea Alessandro Gasparini
University of Oslo, Norway


ABSTRACT

The concept “cool”, as it applies to technological products, is discussed in this paper. We offer a model showing how different factors in situated use of techno-cools affect the perception of coolness. The model is discussed using a case of the iPad in educational use. The case is grounded in our experience from four case studies related to introduction of the iPad as a cool educational tool in two elementary schools, a high school, and a university. The space between iPad’s coolness as a device and factors influencing that coolness in education, such as mastery, usefulness, added value, self-presentation and identity, novelty and fun, was studied. The age of participants was a determining factor for what subset of these was making the iPads cool at school. Tween students considered self-presentation, fun and novelty as the most important factors. For older students the important ones were usefulness, added value and mastery.

KEYWORDS: Cool, situated cool, techno-cool model, iPad


CITE AS:
Culén A. L., Gasparini A. A.(2012). Situated Techno-Cools: factors that contribute to making technology cool in a given context of use. PsychNology Journal, 10(2), 117 - 139. Retrieved [month] [day], [year], from www.psychnology.org.

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PsychNology Journal Volume 10, Number 2