PsychNology Journal, Volume 2, Number 1, 84 – 98

Finding Geometrical Associations Between Meaningful Objects in the Web: A Geostatistical Approach

Francesco Di Nocera, Corinne Capponi, Fabio Ferlazzo
Cognitive Ergonomics Laboratory, Department of Psychology University of Rome “La Sapienza”, Italy

 

ABSTRACT

The study reported in this paper was aimed at investigating the existence of schemata specifically involved in the cognitive organization of a web page. Particularly, the hypothesis was that the location of some web objects (namely, links to specific contents) might be expected by the users at specific spatial locations. Using a method providing geometrical information concerning the organization of web contents, we found that user’s expectations could be linked to the activity of low- and high-level schemata allowing performance optimization. Potential benefits of the Cognitive GeoConcept procedure for supporting information architects’ decisions are discussed.

 

KEYWORDS

schemata, spatial representations, spatial point patterns, page layout, usabilità. .

 

CITE AS

Di Nocera F., Capponi C., Ferlazzo F. (2004). Finding Geometrical Associations Between Meaningful Objects in the Web: A Geostatistical Approach. PsychNology Journal, 2(1), 84 – 98. Retrieved [month] [day], [year], from www.psychnology.org.

Download Full Text (.pdf)

Return to PsychNology Journal, Volume 2, Number 1