PsychNology Journal, Volume 2, Number 1, 84 – 98
Finding Geometrical Associations Between Meaningful Objects in the Web: A Geostatistical Approach
Francesco Di Nocera, Corinne Capponi, Fabio Ferlazzo
Cognitive Ergonomics Laboratory, Department of Psychology University of Rome “La Sapienza”, Italy
The study reported in this paper was aimed at investigating the existence of schemata specifically involved in the cognitive organization of a web page. Particularly, the hypothesis was that the location of some web objects (namely, links to specific contents) might be expected by the users at specific spatial locations. Using a method providing geometrical information concerning the organization of web contents, we found that user’s expectations could be linked to the activity of low- and high-level schemata allowing performance optimization. Potential benefits of the Cognitive GeoConcept procedure for supporting information architects’ decisions are discussed.
KEYWORDSschemata, spatial representations, spatial point patterns, page layout, usabilità. .
Di Nocera F., Capponi C., Ferlazzo F. (2004). Finding Geometrical Associations Between Meaningful Objects in the Web: A Geostatistical Approach. PsychNology Journal, 2(1), 84 – 98. Retrieved [month] [day], [year], from www.psychnology.org.
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