The
study reported in this paper was aimed at investigating the existence
of schemata specifically involved in the cognitive organization
of a web page. Particularly, the hypothesis was that the location
of some web objects (namely, links to specific contents) might
be expected by the users at specific spatial locations. Using
a method providing geometrical information concerning the organization
of web contents, we found that user's expectations could be linked
to the activity of low- and high-level schemata allowing performance
optimization. Potential benefits of the Cognitive GeoConcept procedure
for supporting information architects' decisions are discussed.
