Psychnology goes to Webbit: a brief report.

During the 5th and 7th of July the "Webb.it" has taken place in Padova for the second year (http://www.webb.it), a large meeting point for the Information Communication Technology community. A rich set of events has been set up to attract the heterogeneous needs and interests of professionals, young talents, users, industries and communities in the field of Information and Communication Technology (ICT). This year's edition has offered 381 workshops on 6 thematic areas (Design and Graphics, New Media, Software Development & Programming, Hardware/System Networking, Communication Marketing, Business), an exhibition with 50.000 visitors and a 'campus' where young internauts endowed with their sleeping bags have gathered to use a 1200 nodes and 156 Mb LAN and enjoy the parties.
Psychnology has officially entered the public arena by taking part to this event and presenting its experience in the human aspects of new technologies. We organized three workshops ('Psychnology The other side of technology', 'Social, cognitive and cultural ergonomics', 'Current approaches to the design of new technologies') attended by more than 200 participants and had our own stand at the exhibition. The result was exciting, with dozens of new subscriptions to our mailing list, important contacts with well-known Information and Communication Technologies industries and wide recognition of the value of our emphasis on the strong connection among psychology and technology. Our approach has been said to address a usually neglected yet visibly influent aspect of technologies and new ideas for future initiatives have been fuelled.